DVDs are becoming the life's blood of the Hollywood Film Industry. This interview with George Lucas' co-producer Rick McCallum, is inspiration for all independent filmmakers.
McCallum says, "I don't think there's a single movie that can survive on box office gross alone; it just doesn't exist anymore," says McCallum. "A theatrical gross can't hack it anymore, and the business is barely surviving right now. This is the biggest potential growth area that we have. Studios need it, or they're gone. They're on the verge of collapse anyway. They are not making money. Anyone who says, or thinks, that they are, is out of their mind."