Thursday, September 19, 2002

CNET plans to adopt a pay-for-placement strategy to keep afloat. This from the excellent Dotcom Scooper Ben Silverman:

Sources familiar with the situation say that unless a last minute snag occurs, CNet's popular Download.com software portal is slated for an overhaul on Monday. The "new" Download.com would employ a pay-for-placement model, similar to one the advertising firm Overture currently utilizes through its partners.


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