It seems like Stephen Hawking has become his own brand these days. For example, my daughter loves to play with the new iPad app: Stephen Hawking's Snapshots of the Universe. It's a neat tool for helping kids visualize relativity.
And while I don't think there's anything wrong with branding, it does tend to reinforce the suspicion that the renowned physicist is retired from real research.
But as Zeeya Merali writes in Nature this week, that's not the case.
Continue reading at Forbes...