Wednesday, October 22, 2008

Richard Dawkins's continuing (rather sad) devolution from actual scientist to advertising flak continues. As Siris writes:
I see that the Atheist Bus Campaign finally managed to get off the ground and gather together its donations. According to the the campaign website:
As Richard Dawkins says: “This campaign to put alternative slogans on London buses will make people think - and thinking is anathema to religion.”

I'm inclined to think that thinking is anathema to advertising slogans, inasmuch as they don't allow much room for things like evidence or argument; but insofar as there is a rational motivation for any sort of advertising campaign, it's not to 'make people think' but simply to establish a presence (which is all that advertising campaigns ever really do).
(Up Next: Atheist Action Figures.)

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