The US study, published in Science, took the same theory and applied it to a more everyday example.
They used electrodes placed inside the skull to monitor the responses of brain cells in the auditory cortex of two surgical patients as they watched a clip of "The Good, the Bad and the Ugly".
Aw, come on! And they don't even tell you which scene??! What a rip-off....
("I almost forgot. He gave me a thousand. I think his intention was that I kill you.")